Dash Navigation

After relocating from Seattle to the Bay Area in 2007, I became a part of Dash Navigation, a startup that had been in existence for five years. During my tenure, I had the opportunity to contribute to the visual design of the world's first "internet-connected" two-way GPS device, which ultimately won the Best Car Tech Award CES in 2007. Dash was one of TIME's picks for the top innovations of 2008 as best gadget of the year.

As part of my role, I played a key role in validating the user interactions and improving the user interface, while also establishing visual design standards. Additionally, I introduced the ability to create working prototypes, which was a new capability for the company. The prototypes and animations I created helped to reduce the need for investment in hardware during the initial stage, saving the company both time and cost.

The product launched and shipped online in March of 2008. Dash Navigation was later acquired by BlackBerry (Research In Motion) in 2009.

Project GPS Device - Haptic Menu
Category Consummer Electronic
Focus Visual, UX, UI, Interactions, and Prototype
Tool Adobe Flash, Actionscript, Photoshop, and Illustrator
Role Sr. Visual Design Architect
Lessons Simple does not mean easy.
Have an alternate plan for hardware limitations.
Display something is better than display nothing.