In 2013, I became Google's Sr. Interactive Designer, tasked with leading a new project called "Custom Dynamic Ads". As the first designer to take on this project, I had the exciting challenge of shaping and implementing its design.

As the leader of the project, I oversaw all aspects of its design, from inception to completion. I provided mentorship and guidance to the team and personally handled all of the major design responsibilities, including developing and managing project workflows. Additionally, I was responsible for creating user flows, wireframes, diagrams, mockups, prototypes, and managing user interactions to ensure a successful final product.

When the project was complete, the 'Custom Dynamic Ads' name was changed to 'Custom Dynamic Remarketing Ads.' This product was eventually deployed within Google AdWords, which is now known as Google Ads.

Our program, was a significant success for Google. The program generated over $300 million in revenue between 2013 and 2015, launched over 600 campaigns worldwide, and attracted more than 300 advertisers.

Here’s a testimonial from one of the clients “Netshoes.”